SEO services in Tauranga
Nestled in the Bay of Plenty is the bustling and busy harbour town of Tauranga, New Zealand. As a resident or business owner in this city, you know just how much Tauranga has to offer to residents and the world. Bringing your business to the forefront of those offerings requires utilising all the tools available to you. One of those tools is Search Engine Optimisation (SEO).
SEO is the behind-the-scenes process that makes your website appear higher in search engine results. Primarily, this strategy is targeted for Google since 95% of web browser searches go through Google.
Our process begins with one-on-one communication to understand your personal objectives. Then, we begin a thorough analytics and traffic examination to get a more detailed understanding of your current situation.
We will begin to network an architecture analysis by identifying the existing resources. When our team investigates your content, they are then able to expand their search to find new link acquisition opportunities.
Time to Deploy
Once everything has been examined, we are ready to implement our key strategical elements step by step over a set period of time.
Observe and Learn
Continual observation of the updated traffic, rankings, and resources will be conducted to ensure that your content is continuously optimised to its full potential. Monitoring the data reports and new ROI calculations are another method to observe and make more efficient changes going forward.
SEO for your business
Search Engine Optimisation Services
Why Does SEO Matter?
A search phrase can generate anywhere from hundreds to millions of results. This is a lot of information for users to sift through – which is why they typically don’t. In fact, 75% of users never go past the first page of results. With just 10 results per page, this narrows the window of opportunity to turn an internet user into your next customer or client. SEO matters to businesses, large and small alike.
How Does It Work?
SEO involves several different processes, from keyword optimisation to content creation to maps optimisation. It is a lot of handle and a lot to understand, which is where we come in. We can take an existing website and either rewrite content to be SEO compatible or create new content. We accomplish this through several steps.
1. It Starts With an Audit
To create content for SEO in Tauranga, we need to understand your business, products, market, and end goal. Our team will conduct an in-depth review of your website. We look at everything, from homepage content to the contact us structure. We conduct searches to see where you are at currently in the search engine rankings and what keywords in your industry get the most search hits.
Our audit will take into account any previous SEO work, the site architecture, current content, and a competitor analysis.
2. Internal Performance Tweaks
The next step involves the website itself and some initial technical tweaks. We will make adjustments to the internal structure, content, listing information, and more to improve SEO. This aspect involves more behind the scenes and coding work.
Some related terms to this process include, “meta,” “major tags,” “caching,” and “internal linking.” This step is the most technical, but we are happy to explain it! Just contact the team today!
3. Off-Page Link Analysis
NZ SEO covers the analysis and potential production of other web sites that can refer to your website. We look at websites that can link to your website and analyse their production potential. Having links on other websites generates popularity and authority for your website. It will drive your site up in the search results and increase overall revenue.
Take your Tauranga SEO to the next level
Ready to get to work? Contact the Team today to talk about SEO in Tauranga and how we can make your business stand out in the search results.